The travel industry has embraced technology in ways that have transformed how trips are planned, booked, and managed.
Yet, for many, the terminology surrounding travel technology can feel overwhelming.
Acronyms, technical jargon, and software buzzwords can leave operators wondering how these tools fit into their business.
At Kaptio, we believe in making technology accessible and prioritize collaboration and clarity from start to finish.
Our consultative approach keeps every stakeholder informed throughout discovery, onboarding, and implementation. It empowers operators to embrace change while minimizing disruption and maximizing value.
This collaborative effort results in a tailored implementation plan designed to optimize workflows, eliminate inefficiencies, and set a strong foundation for long-term growth. By adopting this structured method, operators can confidently transition to a unified platform that supports their growth and operational goals.
ay·pee·eye
Abbreviation
An Application Programming Interface allows different software systems to communicate with each other. APIs are critical for seamlessly integrating third-party tools, such as booking engines or payment gateways, into your operations. Kaptio leverages APIs to connect your existing systems for a unified workflow.
si·ar·em
Abbreviation
A system designed to manage customer interactions, track leads, and store valuable traveler data. Kaptio’s CRM, built on Salesforce, ensures a 360-degree view of your customers, enabling personalized marketing and seamless service delivery.
drag-and-drop eye·tin·er·ee bil·der
Noun
A visual tool for creating itineraries by simply dragging and dropping components. Kaptio’s itinerary builder lets operators create, edit, and share professional itineraries in minutes.
dai·nam·ik pak·i·jing
Noun
Combining different travel components — like transportation/transfers, accommodations, and activities — into a single itinerary based on real-time availability and pricing. This feature enables tour operators to offer personalized travel options at the click of a button.
dai·nam·ik pri·sing
Noun
A pricing strategy that adjusts based on demand, availability, booking date, or other factors. This feature is essential for optimizing revenue and managing inventory efficiently.
in·ven·tree manij·ment
Noun
The process of tracking and controlling the availability of travel components. With real-time inventory updates, Kaptio helps operators avoid overbookings and manage components across multiple global suppliers.
leed manij·ment
Noun
The process of tracking and nurturing potential customers through a sales funnel. A CRM tool streamlines lead management and enables operators to convert more inquiries into bookings.
mod·yuh·lar sis·tem
Noun
A software architecture that allows users to add or customize features incrementally. For example, Kaptio’s modular platform enables operators to scale functionality based on evolving needs.
en·dee·see
Abbreviation
A travel industry standard developed by IATA to modernize how airlines sell their products through third-party channels. For multi-day travel operators, this concept can translate to better direct connections with suppliers for personalized content and offers.
om·ni·chan·ul dis·tri·bue·shun
Noun
A strategy that connects your products to customers across multiple sales channels — websites, travel agents, OTAs, and more. With omnichannel tools, Kaptio ensures your tours are visible wherever travelers search.
pay·ment gate·wei
Noun
A service that processes credit card transactions and digital payments securely. Via partnership with PayPal, Kaptio integrates multiple payment options, from credit cards to digital wallets, to streamline the booking process.
pur·suhn·ul·zay·shun
Noun
Tailoring a traveler’s itinerary to their preferences. With tools like Kaptio’s itinerary builder, operators can create unique, customizable experiences for every traveler.
rev·uh·noo man·ij·ment
Noun
The process by which pricing strategies and demand forecasting are used to maximize income.
yoo·ni·fide plat·form
Noun
Kaptio is an all-in-one system that consolidates sales, operations, and payments into a single interface. Its modular approach lets operators scale their tech stack at their own pace.
wurk·flo aw·toe·may·shun
Noun
The use of software to streamline repetitive tasks like payment reminders or follow-ups. Kaptio’s automation tools improve efficiency and let your team focus on creating exceptional experiences.
Understanding these terms is about more than moving past jargon. It’s about empowering your team to make informed decisions, identify growth opportunities, and deliver better travel experiences.