Kaptio and Therefore Interactive Announce Partnership

‍REYKJAVIK, Iceland and TORONTO, Canada, April 8th, 2025 — Kaptio, the leading
Salesforce-native platform for multi-day travel operators, and Therefore Interactive, an AI-driven ecommerce agency, today announced a strategic partnership designed to set a new standard in travel technology. By combining Kaptio’s enterprise-grade booking infrastructure with Therefore’s expertise in digital experience optimization, the collaboration aims to help multi-day travel operators simplify complex booking flows, create more engaging customer experiences, and position themselves for future growth.

The travel industry is evolving rapidly, with travelers and agents expecting seamless digital experiences that mirror the ease of consumer retail. Tour operators often face challenges in adapting legacy systems, managing fragmented booking workflows, and leveraging data to personalize customer interactions. This partnership brings together deep operational expertise with forward-thinking digital strategy to help brands modernize their approach.

One customer already benefitting from the combined strength of Therefore and Kaptio is Rocky Mountaineer, which recently enhanced its digital footprint with new websites for Canyon Spirit and Armstrong Collective and a revamped Agent Portal. As part of its rebrand and expansion, Canyon Spirit now features a full CMS-managed ecommerce website that leverages The Kaptio ecommerce API, ensuring a seamless and intuitive checkout process. This project exemplifies how the partnership enables travel brands to unify their booking infrastructure while delivering a best-in-class digital experience.

Vice President, Product & Revenue Management at Armstrong Collective, Ashley Wright, commented:

"Therefore has been a strong partner in enabling Armstrong Collective to develop our digital experiences, creating ecommerce and guest experience platforms that allow industry partners and direct consumers to explore and purchase our rail journeys and packages.

Through Therefore's partnership with Kaptio, we've been able to improve our technical capabilities and limit many of the obstacles faced in bringing a complex tourism product to a diverse, multi-faceted market."

By integrating Kaptio’s powerful booking and CRM platform with Therefore Interactive’s approach to AI-driven ecommerce and UX design, multi day travel brands can take a more strategic, long-term view of their digital transformation. Rather than simply optimizing for conversions in the short term, this collaboration is about equipping operators with the technology and expertise needed to create more adaptable, scalable, and customer-focused online experiences.

Viðar Svansson, CEO of Kaptio, commented:

"Building on our successful collaboration in the travel industry, which has already delivered outstanding results for our customers, we are thrilled to announce our strategic partnership with Therefore. This partnership is a significant milestone for Kaptio and our customers, enabling us to further enhance travel experiences through digital engagement on our travel platform. It reaffirms our commitment to driving digital transformation and delivering exceptional value to our customers worldwide."

Alex De Winne, Founder and CEO of Therefore Interactive, added:

"Our partnership with Kaptio represents a powerful alignment of vision and expertise, enabling multi-day travel operators to deliver seamless, personalized digital experiences that today' travelers expect."

As the travel industry continues to shift towards digital-first engagement, multi-day operators have an opportunity to move beyond incremental improvements and adopt solutions that unify the entire booking journey—from initial inspiration to final itinerary confirmation. With this partnership, Kaptio and Therefore Interactive are helping travel brands build the foundations for a more connected and efficient future.

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About Kaptio

‍Founded in 2012, Kaptio is a leading provider of cloud-based travel technology built on Salesforce. Designed to simplify the selling and management of multi-day travel experiences, Kaptio offers a suite of modular products that streamline booking, sales, and complex itinerary management. Its modern solutions empower travel businesses to operate more efficiently while delivering seamless customer experiences. For more information, visit www.kaptio.com.

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About Therefore Interactive

Therefore Interactive is an AI-driven ecommerce agency specializing in cutting-edge digital experiences for the travel industry. With a focus on direct-to-consumer and travel agent integrations, Therefore helps multi-day travel brands accelerate online growth and enhance customer journeys. Find out more about Therefore Interactive at www.therefore.io/travel.

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