About Kaptio

Viðar has worked for almost 20 years co-founding and leading software development and travel technology. He received his B.Sc. in Computer Science from the University of Akureyri, and M.Sc. in Computer Science from Oxford University, where he also worked in entrepreneurial studies at Saïd Business School. He worked as the Lead Software Developer at TM Software followed by co-founding and leading product development at Tempo, an Atlassian solution. Viðar has now been CEO at Kaptio for three and a half years.

Ragnar is Kaptio’s founder and Chief Innovation Officer, where he brings over a decade of experience pioneering CRM-centric technologies within the travel industry and Salesforce ecosystem. He served as CTO for the first 8 years of Kaptio. In 2020, he moved into the role of CPO as Kaptio refocused on a product-led growth approach. His current role is Chief Innovation Officer, where he focuses on next generation solutions for Kaptio customers. He received his B.Sc. in Creative Media from Middlesex University.

Sinna works at Kaptio’s Chief of Staff, an important and broad-ranging role supporting and leading the company. Sinna earned a B.Sc. in Business Administration from the University of Iceland and MPM from the University of Reykjavik. She has worked in a variety of roles across multiple industries, like account manager, project manager, and agile coach. Most recently she was at Gangverk as their Chief Delivery Officer, and prior was an Agile Lead for Icelandair. She has now been at Kaptio for two years, overseeing projects in strategy, human resources, process improvement, and information management.

Steini accepted the position of interim-CEO of Kaptio in 2021, where he had been an advisor since early 2020, and moved onto the CFO role six months later. His background is in investment banking where he headed an M&A/ECM team for over 10 years in Reykjavik and London. He has a lengthy history of engaging with investors and organizations in investments and divestments, as well as undertaking advisory roles in relation to fundraising preparations for companies. He now puts those skills into practice daily at Kaptio.

Unnur has a passion for design, strategy, and innovation. She studied Industrial Design Engineering at Aalborg University in Denmark, earning her masters degree in 2011. She has embarked on several key roles in Iceland in the product and design space, including roles at Össur, Tempo, Norda, and Kaptio. Unnur has been with Kaptio for two years and has been integral in ushering the company into a new phase of user-centered, product-led growth. She was promoted to VP of Product in 2024, to lead an expanded product and technology team for the company.

Gunnar joined Kaptio in 2024 from Controlant, where he was the Director of Systems Architecture during a fast-paced period of growth for the company. Gunnar previously worked at Valitor (now Rapyd) for over ten years and last led their Acquiring Software Development division. Gunnar joins the Executive Team at Kaptio as the Vice President of Engineering, leading a variety of teams that oversee the development, operation, and technical support of Kaptio products. He has a B.Sc. in Computer Science and subsequent MBA from the University of Reykjavik.

Tracy joined Kaptio in Q4 2024, forming a new cohesive commercial team that includes sales, growth, business development, and marketing, spanning three continents. She has experience in the travel technology industry, formerly the Director of Revenue & Supply at TravelTek in the U.K., where she helped navigate the company into profitability during Covid. Previously, she held a variety of high-level commercial roles at Jetline Travel, Broadway and Travelup in the U.K., and has been in the travel industry for over 30 years.