CPQ for Travel

The term CPQ (Configure, Price Quote) has been around for many years mainly related to a product company that has a massively wide range of products which when put together produce a price which can be put into a quote for a customer. Salesforce has a great definition of CPQ here

SCB becomes CPQ

This is where the Kaptio Travel Platform comes in. With Kaptio, built on Salesforce, the Call Centre Agent can quickly build complex itineraries, which includes rich content and can be delivered directly to a customer as a quote through email, online chat or social with a “click to book” button built right into the quote. Take a look at our 2-minute video on how easy this is with the Kaptio Travel Platform.

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CPQ is not a term typically used in the travel market which traditionally has the acronym “S, C, B” for Search, Cost & Book. What we at Kaptio like to call “CPQ for Travel”. One of the biggest challenges for any travel company is the fast-growing range of product and experiences they need to be able to sell in order to stay relevant to their customers. Not only must a tour operator sell a package it also needs to be able to add ancillary products such as flights, transfers, and even in-resort activities.

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