CRM, customer relationship management.
If you believe one of the “Big 4” analyst firms, nearly 70 per cent of businesses are either using a marketing automation platform or currently implementing one. 68% of CRM implementations fail because they are not perceived to deliver on expectations.
It’s, no wonder that many companies dread the thought of venturing into a travel CRM project. The travel industry has been talking about personalisation for more than 10 years yet no travel company seems to have really mastered it. Even with loyalty schemes, customers are not feeling the love and as a result are not guaranteed to be loyal to your brand.
Travel CRM & Customer Service
So, how can a Travel Company deliver excellent customer service, a personalised service, with experiences that are relevant across what Google has identified as the 5 stages of travel:
Imagine implementing a travel booking solution that could deliver as good a customer experience at the booking stage as you can deliver during the travel stage.
So, instead of thinking about a separate travel CRM project AND reservation platform implementation what if there was a Travel Booking system that not only delivered fast but was also based on the worlds no 1 CRM Platform Salesforce, and that gives you a 360-degree view of your customers out of the box?
Speak to the Kaptio team about The Kaptio Travel Platform and join Viking Cruise China, Aurora Expeditions and many other travel companies who have implemented the Kaptio Travel Solution.